Hello,2021 Social Media Marketing for Insurance Agents and Brokers planning session. In this session, we’re going to go over everything that you need to do in 2021 to plan, schedule and write social media posts, be it for your Instagram profile, be it for your LinkedIn profile, be it for your Facebook profile. But the idea is that everything that you write, it’s going to be planned, and that is going to take you closer to your goal. And we share the same goal, which is allow you to write at least one policy every day from leads that originally came from your social media channels.
So from your online presence in order to do that in order to make your job a little bit easier, we here created something called the 2020 Marketing Calendar, and that’s the document that you have here.
I’m going to show you how you can get in the description of this video or in the first comment, you’re going to find a link. All you have to do is click on that link. You’re going to see a page that looks like this. Just go ahead, clicking the blue button. I’m just going to ask you for the best email for us to send the PDF for you, and then you’re going to get this file here.
So that’s the first step that you actually need to make this work. And what this file has. We’re going to go in it in details, but this has month by month, central theme and also special base that you can use to write posts and connect that team to the insurance products that you want to focus on in 1020. Well, the one thing that I wanted to mention is that it is time well invested to plan your social media calendar, because every minute that you spend planning is going to be multiplied by many minutes that you’re going to be saving by not having to do it as you go.
So things happen, you know, through the year, if your social media channels lagged a little bit, you will know that it was potentially because of lack of planning.
That’s what we’re trying to help here. So the first thing that you’re going to need is this. I encourage you to go and get that as soon as we’re done here. The other thing that you’re going to need is a post editing, too. So what this does is it’s going to simplify the post creation for you?
So there are multiple tools out there in the market. Some are free, like Canva. Can I actually have that open here? No. As a matter of fact, I have Spark.
So with Spark, you see, you can easily create social media posts, and it comes with an image library. In times like this where we’re doing posts on Instagram, and it’s image heavy platform. So it’s important that you have access to image assets like the ones that they have here. The other one that is pretty good is called stencil. You can go to get stencil dot com and it also has a with layouts.
All you have to do is come up with a headline and a little bit of your Tweak suite canvas pretty good as well. It does have a free option there. You’re going to need that, of course. So you can do your post the creative posts inequality that is expected nowadays and then you’re going to need a publishing too. So what I’m publishing too does is it allows you to schedule your social media posts in advance.
This goes to what I’m going to mention here with Tim and organization. I want this process to be as painless as possible for you so you can focus on the core activities of your business in doing posts every day is definitely not one of those activities, so you will need access to those two. Facebook Creator Studio one tool that allows you to publish to Facebook and Instagram. It is tool developed by Facebook so it’s very stable. It has good integrations with your profiles.
But then if you want to go ahead and do Pinterest post if you want to do. Linkedin.
All of the same time. You’re going to need another third party to the one I use is called Promo Republic, but there literally hundreds of other tools out there. I just wanted to recommend the ones that I use. So you’re going to be good with this one for sure. So that’s pretty much all you need.
You get your marketing calendar. It’s going to give you ideas. And really, that’s the most important one. Many people get blocks in creativity, so they just lock and they don’t write posts and they end up just doing a typical insurance offer on every post that they do. And that is going to take you further away from having any type of success in your social media activities.
So we take care of that with the marketing calendar. Then you go and you have a tool to create your images, and then you’re going to need one to schedule your posts and automate. Now let’s talk a little bit about how long it takes to do all that and how you can organize your time if you’re new to this. If you have never done anything like that, it’s probably going to take you 2 hours per week to do seven posts. So if you schedule, let’s say the first thing you do on a Monday morning is to write your posts for the week.
It’s likely going to take you 2 hours to go to the calendar, write the post, get the images from your image editing, too, and then schedule on your publishing, too. Now, as you get better, you’re going to be able to do that in a lot less time. You will probably do that in 1 hour per week per day to do all the seven posts. And that’s my recommendation that you that you do at least seven posts per week. You can get by by just doing five.
You Monday to Friday and you don’t post anything on Saturday and Sunday. But ideally you want to do seven and even better would be if you do two posts per day. So that would take you to 14 posts per week. And the reason is there’s one thing called algorithm. So Facebook Instagram link.
Then they’re going to reward for consistency. So the more you post, the more rewarded you’re going to be by the platform. So the more organic impressions you’re going to have. So there’s a little bit of a benefit there for you. So in order to do that, what I recommend is that you organize and you actually block do a recurring meeting in your calendar and you block at least 1 hour, 30 minutes every week.
And you just call that block social media posts. And in that log, it’s likely going to be 40 minutes to 40 minutes to 1 hour to write the post, the seven posts or the the 28. The more proficient you get, the more you will be able to do, and then the remaining 30 minutes. It’s going to be about scheduling your posts and making sure that as as you’re done with that block, you took care of that activity for the week so you can go on with your business now, of course, your you’re likely going to consider outsourcing this, and I have a couple of comments about that.
Should you do it yourself or outsource that to you, either a freelancer for Ava or even someone that may work in your business.
Now, the way I see this is, there is a direct correlation between the quality of your posts and the results you’re going to get from leads coming from your social media channels. So if you’re really invested into getting leads, good quality leads from your social media efforts, then there’s nobody better into doing this than you as the insurance broker. The reason is you’re going to see why when I talk about marketing from the.